Domain Forwarding

Domain forwarding (also called URL forwarding or a 301 redirect) is a configuration that automatically sends every visitor who arrives at one domain to a different destination URL. The 301 redirect variant signals to search engines that the move is permanent, passing most of the original domain's link equity to the target — making it the preferred choice when consolidating brands or migrating traffic. Forwarding is configured either at the registrar control panel or by setting a DNS record type that points to a web server applying the redirect rule. A common use case is buying a matching subdomain or typo variant and forwarding it to the main site to capture stray traffic. Forwarding is distinct from full DNS delegation: the domain still resolves through DNS, but HTTP-level instructions redirect the browser.