Domain Broker

A domain broker is a professional intermediary who facilitates the sale of a domain name between a seller and a buyer, typically earning a commission — commonly 10–20% of the final sale price — in exchange for prospecting buyers, conducting outreach, negotiating price, and coordinating the transaction through escrow. Brokers are especially valuable for high-value assets where direct outreach to an unknown seller would feel adversarial, or when a buyer wants a name that isn't publicly listed for sale. Both inbound brokerage (selling a name a client owns) and acquisition brokerage (finding a name a client wants to buy) are common services. Reputable brokerage firms include Sedo, Media Options, and GoDaddy's brokerage team, all of which leverage large databases of recent aftermarket transactions. Because a broker's outreach often involves identifying the end user willing to pay retail, brokered domain trading frequently achieves the highest prices in the market.